# identity.md

## Organization Overview
- **Company Name:** Madly Wish
- **Mission:** Madly Wish creates linen birthday crowns, tooth fairy pillows, and personalized keepsake gifts designed to celebrate little ones. The company helps turn milestone moments and everyday magic into treasured memories.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Whitney Surane, Founder. [https://madlywish.com/pages/about](https://madlywish.com/pages/about)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Madly Wish fosters a culture dedicated to celebrating magical memories, creating accessible and memorable experiences, and crafting personalized keepsakes that turn moments into treasures.

## Operations & Structure
- **Business Model and Operational Approach:** Madly Wish operates as an e-commerce business, specializing in the creation and sale of unique, personalized keepsake gifts such as linen birthday crowns and tooth fairy pillows. The operational approach focuses on crafting high-quality products that celebrate children's milestone moments and everyday magic.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.